Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company

Industrial Strength Marketing

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy

Articles and resources referenced in this episode:

• Connect with Jennifer Stanley on LinkedIn
• Download The New B2B Growth Equation
• Get to know McKinsey & Company Marketing and Sales
• Register to meet James in the IMTS+ Creators Lounge at IMTS #WeAreAllCreators

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

The Industrial Strength Marketing podcast is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto and the INDUSTRIAL team, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in marketing technology and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.

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