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#230: Meeting the demands of sustainability | Erica Lain
Manage episode 362450980 series 1587460
Consumers are increasingly demanding proof of sustainability, but many producers are struggling to meet these expectations. Failure to demonstrate efforts could lead to a loss of consumer trust and, ultimately, reduced revenue. Erica Lain, sustainability manager at Iowa Select Farms, joins the Ag Future podcast to share insights on the measures producers need to take to meet the growing demand for sustainability.
200 episodes
Manage episode 362450980 series 1587460
Consumers are increasingly demanding proof of sustainability, but many producers are struggling to meet these expectations. Failure to demonstrate efforts could lead to a loss of consumer trust and, ultimately, reduced revenue. Erica Lain, sustainability manager at Iowa Select Farms, joins the Ag Future podcast to share insights on the measures producers need to take to meet the growing demand for sustainability.
200 episodes
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