AI in Automotive - #301 - Marc Bolitho - CEO, Recogni

AI in Automotive

If you, like me, grew up using Windows 3.1, then you are familiar with the dreaded Blue Screen of Death. One of the reasons for that blue screen - in simple terms - was that the computer had run out of resources to run all the tasks that were being demanded of it.

I have news for you - that reality may be coming to your car sooner than you think. We are putting increasing amounts of computational demands on the modern vehicle. The increasing number of sensors, the increasing resolution of many of these sensors, and computationally intense AD/ADAS tasks mean that current EE architectures and chips are running out of steam. It is believed that the modern car requires ten times the processing capability offered by current architectures.

So, how does the industry stop cars from freezing up under the burden of heavy computation tasks?

Enter Marc Bolitho, one of the most knowledgeable people in the automotive semiconductor space. Marc is the CEO of Recogni, a company that has created an incredibly disruptive processor that seems to have achieved the performance-power consumption holy grail. I had a remarkably enlightening conversation with Marc, and we spoke about the fundamentals and design process of EE architectures, the limitations of current processors, and how Recogni’s product promises to meet the computational demands of a modern car without breaking a sweat.

If TOPS means nothing to you, and EE is a telecom operator in the UK, then you have to listen to my chat with Marc. Season 3 is full of fantastic conversations like this one, so stay tuned, and do spread the word about the AI in Automotive Podcast, a platform for dialogues on how AI is shaping the future of the automotive and mobility industries.

AI in Automotive Podcast