It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Show 176 - Backstage Pass: Event Marketing
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Manage episode 362541959 series 2509879
Content provided by the c-suite podcast and The c-suite podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by the c-suite podcast and The c-suite podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we focus on event marketing. Trade and exhibition shows of all types and sizes provide a chance for established and fledgling brands to showcase their products and services, to engage with the live audience, strengthen existing partnerships, and to find and win new business. But how do you select the right show for your brand? What are the advantages of event sponsorships? What are the priorities when designing your exhibition booth? And most importantly, how do you measure the success of your presence at an event and ensure that all important ROI? To answer these questions and more, Russell Goldsmith and Graham Barrett were joined online by two guests who partnered with the c-suite podcast last year and took the show to events that their companies were sponsoring - Miranda McLean, Chief Communications and Sustainability Officer at Banking Circle Group, and Adam Burak, Events Manager at Freemarket, along with Emma Duncan UKI events leader at IBM.
…
continue reading
217 episodes
MP3•Episode home
Manage episode 362541959 series 2509879
Content provided by the c-suite podcast and The c-suite podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by the c-suite podcast and The c-suite podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we focus on event marketing. Trade and exhibition shows of all types and sizes provide a chance for established and fledgling brands to showcase their products and services, to engage with the live audience, strengthen existing partnerships, and to find and win new business. But how do you select the right show for your brand? What are the advantages of event sponsorships? What are the priorities when designing your exhibition booth? And most importantly, how do you measure the success of your presence at an event and ensure that all important ROI? To answer these questions and more, Russell Goldsmith and Graham Barrett were joined online by two guests who partnered with the c-suite podcast last year and took the show to events that their companies were sponsoring - Miranda McLean, Chief Communications and Sustainability Officer at Banking Circle Group, and Adam Burak, Events Manager at Freemarket, along with Emma Duncan UKI events leader at IBM.
…
continue reading
217 episodes
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