Direct Mail: A Dinosaur No More

Lights On Data Show

Direct mail may be older than the Flintstones, but this massive marketing channel is hardly stuck in the stone age. Top brands are spending billions to target, scale, and measure their direct mail marketing efforts, and they’re seeing huge dividends in return: we’re talking 90% open rates, brand recall that’s 30% greater than that of digital advertisements, and higher ROI than any other media channel. Dave Sink, Founder & CEO of Postie, will walk us through the disruptive digital analytics that have taken this traditional channel from dinosaur to dynamite.