S2:E1 – Mari Granström, Origin by Ocean

Green Business With Impact

Picture this: A beautiful beach in the Caribbean. You head down for a dip – but the beach and a large part of the ocean is covered with invasive seaweed, that causes several problems: Marine life and corals are suffocating. Tourism is declining. Wouldn’t it be great if someone could turn this problem into something useful? Well, meet Mari Granström from Origin by Ocean. This is exactly what they do! My guest today grew up in Finland and her grandparents were practicing something that past generations usually are raised with: A circular mindset. This kind of mindset is a hot topic today, and also in this podcast. But a circular approach with complex products can often be a challenge to communicate and to attract investors to. However, after you have listened to this episode you will see why complex and circular is the right thing to do on many levels going forward. You can hear about:

• Origin by Ocean, who rids the oceans of harmful algae and turns it into everyday goods, while working with locals and getting them engaged and aware of the environmental problems with invasive seaweed
• How they are using feedstock 100% - materials that everyone else calls waste, to produce what they do
• What their business model means for their cost structure
• Mari’s take on the most important elements in succeeding in a circular business: Being open minded, lots of passion, positivity, dedication and patience
• We also discuss communication and how Origin by Ocean have approached this. Mari is sharing valuable learnings that could help your business as well

Mentioned in this episode:

• Origin by Ocean https://www.originbyocean.com/
• Sargassum: https://www.originbyocean.com/blog/the-first-step-in-biorefining-seaweed

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