The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
MP3•Episode home
Manage episode 363558760 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency.
…
continue reading
33 episodes
MP3•Episode home
Manage episode 363558760 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency.
…
continue reading
33 episodes
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