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Genesis Initiative with Adam Tyler and Sarah Ward
Manage episode 364800750 series 2807467
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We have a fascinating episode for you today as we learn all about the incredibly important work of the Genesis Initiative - a group made up of the leaders of 117 different trade associations across a huge variety of industries and trades who have a direct influence on the Government.
We speak to two Directors of the Genesis Initiative, Adam Tyler who is Head of the Financial Intermediary and Broker Association and our very own CEO of the Giftware Association, Sarah Ward. We learn about the history of the Genesis Initiative, how it works, the influence it has over government decision making, as well as a few historical successes and their current key focusses.
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Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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