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The Art Of Polite Persistence With Co-Founder Of Three Wishes Cereal, Ian Wishingrad
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Ian Wishingrad is the co-founder of Three Wishes Foods, the award-winning creative director/founder of BIGEYEDWISH, and the Host of ADWEEK's "I'm with the Brand." Three Wishes is now in EVERY whole foods nationwide. Three Wishes has been featured on fortune & entrepreneur.com
Since his teenage years, Ian has had a penchant for building brands, businesses and big ideas. After years of working on clients like AT&T, Diageo, Nestle at his own agency, BIGEYEDWISH, Ian sought to build a brand of his own.
He and his business partner/wife Margaret created Three Wishes Cereal after looking for a good option for their 6-month old son and not finding any. Their divergent skillsets and passions have been one of the keys to their success in business to date.
Prior to forming Three Wishes and BIGEYEDWISH, Ian served as the Director of Creative Development at United Entertainment Group working on leading brands including P&G Beauty, Frito-Lay and General Mills. Before leading the creative department at UEG, Wishingrad served as the Sr. Manager of Creative Development at Vimeo. There he helped craft the Vimeo brand, established partnerships with Hollywood studios, and collaborated with the ad sales team to create custom campaigns for their advertisers. Before Vimeo, Wishingrad served as the youngest Senior Copywriter at TracyLocke. While there, he created the award-winning Wisk-it Facebook app, SoBe Skinsuit campaign, and “The Land of &” for Buffets Inc.
Ian has won many accolades throughout his career including a Best in Show and Gold & Viral Promotion for the Wisk-it Facebook app. He graduated Magna Cum Laude from the S.I. Newhouse School of Public Communications at Syracuse University and holds a Bachelors of Science in Television, Radio and Film. Wishingrad is a board member of the esteemed Newhouse Network.
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