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How Oliver’s is finding its fast food groove
Manage episode 364895580 series 1392561
There’s nothing like a good Aussie road-trip and no road-trip is complete without a good pit-stop. While Maccas fries or a 3-week-old hot dog might feel like a good idea at the time, it never takes long for the pangs of regret to set in.
Turns out there’s a healthier option available and it’s making big inroads in the quick service restaurant (QSR) sector. On this episode of The CMO Show we meet James Wood, Marketing Director at Oliver's, a quick service whole foods brand with 18 restaurants along Australia’s east coast.
James reflects on some of the challenges and opportunities that come with being a disruptor in the QSR space, and how Oliver’s is finding its groove at just the right time.
You might also like…
205 episodes
Manage episode 364895580 series 1392561
There’s nothing like a good Aussie road-trip and no road-trip is complete without a good pit-stop. While Maccas fries or a 3-week-old hot dog might feel like a good idea at the time, it never takes long for the pangs of regret to set in.
Turns out there’s a healthier option available and it’s making big inroads in the quick service restaurant (QSR) sector. On this episode of The CMO Show we meet James Wood, Marketing Director at Oliver's, a quick service whole foods brand with 18 restaurants along Australia’s east coast.
James reflects on some of the challenges and opportunities that come with being a disruptor in the QSR space, and how Oliver’s is finding its groove at just the right time.
You might also like…
205 episodes
All episodes
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