The Role of Authenticity in Health & Fitness Marketing with Natalie Jill

The Conscious Marketer

The secret to Natalie Jill's massive following of 3 million users on Facebook? The answer lies in her authenticity and honesty.

Back in 2007, when the social media giant was still relatively new, Natalie bravely shared her personal battles with the world on Facebook, revealing that she was at rock bottom, struggling with obesity, depression and other issues.

Tune in to the ᴄᴏɴꜱᴄɪᴏᴜꜱ ᴍᴀʀᴋᴇᴛᴇʀ podcast —The Role of Authenticity in Health & Fitness Marketing with Natalie Jill ▶️

Key points covered in this episode:

[00:01:11] Introduction: Natalie Jill's origin story. As a sales trainer at the age of 27, she faces massive personal setbacks, becoming a brand new single mom, going through a divorce, and losing a home with the housing market collapse. "Rock bottom is the launching pad for your new world. And that is exactly what happened to me."

[00:03:15] Building a 3M social media following.

Natalie bravely decided to make her downfall have a purpose. Today, from a hundred high school friends, she has amassed more than 3 million engaged followers who find motivation from her journey.

[00:05:22] Sharing your humanity can greatly impact your audience and help attract more followers.

Kylie and Natalie explain the difference between vulnerability, oversharing, and finding the sweet spot that can create a hero's journey (not just the happy ending) that inspires and engages your audience.

[00:06:32] Listen to your audience, understand their problem, and offer solutions.

Natalie shares how her first product, a recipe book on a PDF at $10, was the result of knowing what exactly her followers needed. Testimonials of successful weight loss results catapulted the direction of her business.

[00:09:03] If you want to create a business and are stuck at the HOW - Natalie says to start with something you know.

We all have knowledge on some level and can help somebody with a problem. "It doesn't matter if a million people are already helping with it. Tell your story around that and be relatable."

[00:11:19] As an entrepreneur and conscious individual, it is imperative to comprehend the significance of fitness in all aspects of life.

However, how can we successfully influence others to see the bigger picture and make a transformational choice? Natalie states that the solution is simple: Decide - Vision - Action. Your decision is the primary step toward any transformation. Without it, progress is unlikely.

[00:14:44] Sometimes, you have to make things a little painful for yourself to achieve your breakthroughs.

Whether it's time ⏳ or 💵 , everyone values their investment differently when committing themselves to succeed. Understandably, such an investment can be painful at times, but it's necessary to make yourself follow through.

[00:15:23] Are you a multi-passionate person?

Don't be forced to choose to do just that one thing. As a creative and hyperactive person, Natalie has decided early to do seven different interests really well rather than have just one big business. Her advice: work with your personality and stay laser focused.

[00:18:48] The key to successful selling is conviction and certainty.

You cannot afford to be wishy-washy in your approach. Remember, people are looking for definitive answers and want to be sure that what you're offering will help them.

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Natalie Jill is a Fat Loss Expert turned high performance coach who is changing conversations around age, potential, and possibility globally! She now helps entrepreneurs craft their unique compelling STORY, expand their brand and excel on social media. She used the exact methods she teaches to grow her globally recognized fat loss and fitness brand with well over 3 million social media followers worldwide, two best selling books, a top-ranked podcast, and recognition from Forbes and Greatist several years running as one of the top health and wellness influencers in the world.

Strategize with Natalie: www.nataliejillapply.com

Listen to her Podcast (Listed as Top 50 in Self-Help): http://bit.ly/LevelingUP

Connect with her on LinkedIn: https://www.linkedin.com/in/natalie-jill/?trk=public_profile_browsema

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