From Selling at the Farmer's Market to Recipient of “Best New Beverage,” this Shark Tank Entrepreneur is Pioneering the Healthy Soda Space with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi
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Allison Ellsworth is the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation. Poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. Since drinking ACV alone had a less appealing taste, Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.
Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016). After gaining early traction at local Farmer’s Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC’s Shark Tank. The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan’s CAVU Venture Partners.
I was blown away by the success of Poppi after hearing their numbers and have so much respect for how Allison started this company. I hope you find the inspiration you need in this chat; now let’s get on over to my conversation with Allison.
84 episodes