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Immutable Forces, Immutable Laws ... and Bad Brand Behavior
Manage episode 365232957 series 3474630
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After a discussion about frustrating and bad brand behavior, Mark and Lorraine dive into the next three laws from the 22 Immutable Laws of Marketing: The Law of the Ladder, the Law of Division, and the Law of Resources. Learn one of the most critical laws that must be understood before diving into the exercise of developing a position. Then discover how this Law of the Ladder – aka the category – dovetails into the Law of Division. Finally, if you only have $100 to market, don’t call us, we’ll call you!! Don't break the Law of Resources.
If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.
Chapters
1. Intro (00:00:00)
2. Brand Legitimacy (00:00:40)
3. Law of the Ladder (00:11:37)
4. Law of Division (00:19:05)
5. Law of Resources (00:26:50)
6. Outro (00:29:00)
47 episodes
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