(S4E7) LinkedIn Tips and Strategies for Researchers, from Ruth Winden

Research Culture Uncovered

In our weekly Research Culture Uncovered conversations we are asking what is Research Culture and why does it matter? This episode is part of Season 4, which focuses on Researcher Careers.

Ruth Winden, the Careers with Research Consultant at the University of Leeds, is your host for this season.

Over the years, many of our researchers at Leeds have embraced LinkedIn, with great success. From identifying key connections to building their networks, sharing their research, building communities, to landing job offers, and even getting headhunted straight off LinkedIn - there have been many breakthroughs.

And every breakthrough starts with having a strong, compelling and well-designed LinkedIn profile.

Today, I am sharing my tips and strategies for a creating a meaningful and attractive LinkedIn profile.

I begin by making a case why researchers need to engage with LinkedIn, whatever their career plans. The minimum effort I recommend is making time to create a profile that does them justice, and that attracts the right audience.

I then share three recent LinkedIn features that are worth exploring - and one that I want researchers to assess critically before they use it (and yes, it's all about the ChatGPT equivalent that we are expecting to be launched soon).

I finish with the 10 most common mistakes I see researchers make with their LinkedIn profiles. All 10 mistakes are fixable! Listen to my suggestions on how to resolve these issues.

Soon, I will also provide a bonus episode, where three researchers share the way they use LinkedIn. Stay tuned!

Please reach out to me if you have comments or questions! I love a good debate. I'm Ruth Winden on LinkedIn and Twitter.

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