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"We're helping people on a fundamental level to be more sustainable" Hussein Allawi, Founder the Sustainability Show
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From the high-stakes financial environment of the now defunct Lehman Brothers ("buy-and-sell in its most aggressive manner") to putting on an exhibition of some of the most ethical and long-term thinking brands.
That’s the varied journey which my guest, Hussein Allawi, has been on. He took plenty of lessons from those early days, days which he found very lacking in purpose, but which have informed how he's now actively pushing a sustainability agenda.
Hussein is the co-founder and CEO of Frontier Events, the company behind the Sustainability Show where lifestyle, food, travel and finance brands with a perspective on sustainability come together to promote an alternative and more ethical way of living. And one that is accessible to people at all income levels.
It's not how the company started. Like many in their early stages, the company's gone through a couple of pivots before finding its sweet spot as an events-driven hub for the many stakeholders involved in building a more sustainable future.
This is a really broad conversation. We talk about those pivots...
about the Middle East's not straightforward ESG story...
about the ethical roots of Islamic finance and investing...
about the regional drives for sustainability in the North of England...
about how and if consumption can ever be sustainable...
about running an events business during lockdown...
.... and obviously about the show itself which is Frontier's main offering today, with a roster of speakers including previous Karmic Capitalist guest Jarvis Smith.
Hussein is a very eloquent and grounded advocate for sustainability. This was a really enjoyable conversation.
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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.
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