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Q&A Session: Positioning. Values...and Adver-tainment
Manage episode 365840540 series 3474630
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Mark and Lorraine answer listener's questions: What are Lorraine's top two positioning books, with a +1? How can Innis Maggiore claim it's the nation's leading positioning ad agency? What's wrong with advertising a company's values? And the last question, what in the world is going on with the new paradigm shift and what Mark calls adver-tainment? This episode is fully listener-inspired.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. Intro (00:00:00)
2. Q1: Positioning Book Recommendations (00:03:02)
3. Q2: Positioning Expertise and Positionist Origins (00:07:09)
4. Q3: Should Companies Advertise Their Values? (00:13:41)
5. What is Adver-tainment? And is it Good or Bad? (00:20:24)
6. Outro (00:29:25)
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