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Fleet Strategies with Howard Koffman

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Manage episode 366157159 series 3482207
Content provided by NOLN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NOLN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Consistent customers are good for business. In the quick lube space, fleets can fit that bill. But acquiring fleets requires a different approach than the average customer, and it's important to have a strategy that works well for your shop.

In this episode, Howard Koffman joins the show to weigh in. Koffman is the business development manager for fleets at Stonebriar Auto Services, which is a Jiffy Lube franchise.

Interested in learning more about maintaining fleet accounts? Koffman and several other industry experts share perspectives in "The Fleet Formula" from the May issue of NOLN. The story is also available to read online.

Subscribe to The NOLN Podcast and visit noln.net for more content. Follow NOLN on Facebook, LinkedIn and Twitter.

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 366157159 series 3482207
Content provided by NOLN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NOLN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Consistent customers are good for business. In the quick lube space, fleets can fit that bill. But acquiring fleets requires a different approach than the average customer, and it's important to have a strategy that works well for your shop.

In this episode, Howard Koffman joins the show to weigh in. Koffman is the business development manager for fleets at Stonebriar Auto Services, which is a Jiffy Lube franchise.

Interested in learning more about maintaining fleet accounts? Koffman and several other industry experts share perspectives in "The Fleet Formula" from the May issue of NOLN. The story is also available to read online.

Subscribe to The NOLN Podcast and visit noln.net for more content. Follow NOLN on Facebook, LinkedIn and Twitter.

  continue reading

171 episodes

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