[New Author Testimonial] Turn Your Years of Experience As a Financial Advisor Into A Captivating Marketing and Sales Tool
Manage episode 366345079 series 3479584
Imagine having a personal, engaging book to share with potential clients that not only represents your beliefs but also serves as a powerful marketing tool. Join me as I chat with Paul H. Cook about his journey of writing The Wealth Builder: Essential Strategies for Business Owners, Entrepreneurs, and High Achievers, an insightful financial book that does just that. We explore the challenges and excitement of creating a book that demonstrates credibility and concern, revealing the impact it can have on one's marketing strategy.
Paul opens up about the collaborative process of writing and how he adjusted terminology to ensure his voice resonates throughout the book. We discuss the effectiveness of advertising versus writing a book, highlighting the importance of offering something tangible to potential clients. Don't miss this fascinating conversation about the power of writing a financial book and the benefits it can bring to both the author and the reader.
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Chapters
1. Writing and Publishing a Financial Book (00:00:00)
2. Writing a Book With Credibility (00:09:58)
65 episodes