Aligning Sales & Marketing Teams Through Customer Journey Mapping
Manage episode 366738177 series 3411003
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.
They are discussing the importance of:
- having a shared ICP to align sales and marketing efforts
- accountability, efficiency, and collaboration between sales and marketing teams.
- the importance of high-quality leads from high-intent channels.
- accurate customer journey tracking.
For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-revenue-leaders-podcast
Follow Dustin Tysick on LinkedIn: https://www.linkedin.com/in/dustintysick/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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112 episodes