Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?

How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?

What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?

How does self-signaling and self-identity impact the effectiveness of incentives?

How do we leverage the principles of mental accounting to enhance the impact of incentives ?

Uri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego.

Uri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings.

His latest book is Mixed Signals: How Incentives Really Work

https://www.amazon.in/Mixed-Signals-Incentives-Really-Work/dp/0300255535

Connect with Uri on Linkedin https://www.linkedin.com/in/uri-gneezy-6292b988/

His website http://www.gneezy.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

00:00 Preview & Introduction to Uri Gneezy

02:30 Idea of Book Mixed Signals

03:48 Fine as a Price - Parents Coming Late

07:16 Psychological & Non-Monetary Incentives

10:24 Self-Signaling Incentives

11:47 Aligning Incentives with Culture, Organizational Values

12:48 Mixed Signals in Workplace

16:37 Chief Commonsense Officer: The Art of Messaging

20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines

21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer

22:18 Knowing Your Customer - Toyota Triumphs Honda in Green Incentive Game

26:27 Negative Incentives and the Power of Punishment

28:22 Incentives for the Long Term - Being Good for The Planet, Smoking

30:40 Habit Formation and the Choices We Make

35:31 Free Sampling and the Art of Price Promotions

39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash

42:56 Personally Speaking with Uri Gneezy - Rapid Fire

47:09 Connecting with Uri Gneezy

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