5 Hard-learned Lessons About MOps That Marketers Need To Hear About Attributed

5 Hard-learned lessons about MOps that Marketers need to hear about

1y ago 27:19

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Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting.

We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.

- Consider attribution before you feel you need to

- Having an inbound/outbound flag is key to understanding your early funnel

- Well-defined lifecycles will save you in the long run

- Codify data imports / create rules around how data enters the system so you don’t lose track of your leads

- Have a sequence in place for all leads coming in

Follow Noah Charak on LinkedIn: https://www.linkedin.com/in/noahcharak/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Visit Checkpoint GTM: https://checkpointgtm.com/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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