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Do You Presume What Customers Want?
Manage episode 367419330 series 3193610
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Imagine two people meeting up on a blind date. The first person begins by introducing themselves, going through a 10-15 minute detailed introduction and overview of their life and history. They then move quickly into explaining how and when both of them will get married, buy a country house, and have three children, illustrating how this plan is the best and right option, and that no other person is as suited as they are for this.
This sounds weird and presumptuous, yet that’s how many companies approach their customers.
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