Actionable intelligence on emerging tech, financial markets, longevity research, and peak performance. Each episode is packed with valuable insights to fuel personal and professional growth, from technologists and scientists to Zen Masters and productivity hackers; this variety show will always provide you with an abundance of unconventional wisdom. Kevin has been recognized as one of Time Magazine's 'Top 25 Most Influential People on the Web' and a 'Top 25 Angel Investor' by Bloomberg, high ...
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Episode 129: How boutique consultancy PEN built a brand to rival the Big Four
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Manage episode 367548244 series 2093361
Content provided by Climb In Consulting and Nick Synnott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Climb In Consulting and Nick Synnott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of Climb in Consulting, we’re shaking the format up a little. Yes, we’re turning the tables, as our very own Nick Synnott joins Neil Sharp CCXP, PEN’s Marketing & Proposition Director, and Ben Edwards, Head of Partnerships at CMap, to explore the remarkable 4-year marketing journey that PEN has been on with Create Engage. Having started with a limited brand presence and minimal content, PEN has steadily built their brand and marketing presence over the last four years, and now boast a sophisticated marketing function rivalling the Big Four. We’re proud to say that Create Engage have been there for every step of the journey, helping PEN to build their marketing strategy from the ground up and continuing to support the team today. In this in-depth discussion, Neil, Nick and Ben discuss the journey that PEN’s marketing has been on and offer practical advice on how to build an effective brand and marketing strategy that will support your consulting firm's growth or acquisition goals. This frank and fascinating conversation covers an awful lot of ground, including: - Why brand should be a significant lever in differentiating your consulting firm’s proposition - How you can build an effective marketing strategy that gives you the ROI you want without breaking the bank - Why empowering staff to take ownership of marketing can reap huge rewards - Where you should focus your efforts when building your marketing operating model - The reason PEN did all of this with an outsourced marketing partner, rather than hiring an in-house marketing team. Whether you’re looking to scale your consulting firm, plan your exit, or simply want to ramp up your marketing, this episode will give you the insights you need to build an effective brand and marketing approach that will support your goals. We hope you enjoy the show! Reach out to Neil: https://www.linkedin.com/in/neil-sharp-ccxp-331b89/ Reach out to Ben: https://www.linkedin.com/in/benmedwards/ Learn more about PEN: https://penpartnership.com/
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157 episodes
MP3•Episode home
Manage episode 367548244 series 2093361
Content provided by Climb In Consulting and Nick Synnott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Climb In Consulting and Nick Synnott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of Climb in Consulting, we’re shaking the format up a little. Yes, we’re turning the tables, as our very own Nick Synnott joins Neil Sharp CCXP, PEN’s Marketing & Proposition Director, and Ben Edwards, Head of Partnerships at CMap, to explore the remarkable 4-year marketing journey that PEN has been on with Create Engage. Having started with a limited brand presence and minimal content, PEN has steadily built their brand and marketing presence over the last four years, and now boast a sophisticated marketing function rivalling the Big Four. We’re proud to say that Create Engage have been there for every step of the journey, helping PEN to build their marketing strategy from the ground up and continuing to support the team today. In this in-depth discussion, Neil, Nick and Ben discuss the journey that PEN’s marketing has been on and offer practical advice on how to build an effective brand and marketing strategy that will support your consulting firm's growth or acquisition goals. This frank and fascinating conversation covers an awful lot of ground, including: - Why brand should be a significant lever in differentiating your consulting firm’s proposition - How you can build an effective marketing strategy that gives you the ROI you want without breaking the bank - Why empowering staff to take ownership of marketing can reap huge rewards - Where you should focus your efforts when building your marketing operating model - The reason PEN did all of this with an outsourced marketing partner, rather than hiring an in-house marketing team. Whether you’re looking to scale your consulting firm, plan your exit, or simply want to ramp up your marketing, this episode will give you the insights you need to build an effective brand and marketing approach that will support your goals. We hope you enjoy the show! Reach out to Neil: https://www.linkedin.com/in/neil-sharp-ccxp-331b89/ Reach out to Ben: https://www.linkedin.com/in/benmedwards/ Learn more about PEN: https://penpartnership.com/
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157 episodes
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