142. The Art of Engagement and Genuine Connections with Kristina Bartold

Life After Corporate

In this intriguing episode of Life After Corporate, host Deb boulanger invites special guest Kristina Bartold to discuss the art of engagement and community building. Together, they discover the value of investing into existing communities rather than placing emphasis on the number of followers. Learn insightful advice on choosing a platform that suits your passions, regularly interacting with your community, and eventually laying the groundwork for success. Deb and Kristina offer professional guidance on engaging honestly with your audience, covering topics such as creating meaningful, personalized content, displaying social proof, and establishing authority. Keep in mind that creating a community is about more than just gathering people; it's about developing connections that will flourish and lead to amazing achievement. And always remember, it's the connections we forge and the communities we nurture that pave the way for extraordinary achievements and profound impact.

[00:01 09:30] Building Relationships on Social Media Platforms

• Focus on message and community, not just follower count

• Bring the right audience into your community

• Nourish and grow your community to attract the right clients

• Choose a platform you love and consistently show up on it

[09:31 -17:38] Mistakes People Make on LinkedIn

• Sending unsolicited messages to people without establishing any genuine connection or providing value.

• Sending connection requests without personalizing them or showing a sincere interest in the recipient's profile or content.

• Pushing sales or promotional messages right after connecting with someone, without first nurturing the relationship.

• Posting content regularly but failing to engage with comments and interactions from other users.

[17:39 -24:57] Strategies for Engaging with Other People's Audiences

• Interact with followers of influencers or businesses that align with your target audience.

• Provide value: Focus on providing valuable content and insights to the audience you engage with.

• Look for opportunities to collaborate with influencers, (podcast guest appearances, joint Instagram Lives, etc.)

• Respect boundaries:directly engaging with an influencer's audience as it might violate their etiquette

[24:58 - 30:26] The Importance of Consistency in Online Presence

• People are watching even if they're not actively engaging or commenting

• Consistent presence keeps you top of mind for your audience

• Building authority takes time and requires consistent effort

• Consistency in online presence leads to better results and success

[30:27 - 32:25] Closing Segment

• Connect with Kristina through the links below

• Follow us on social media and leave a review

• Final words

Connect with Kristina Bartold

Website: Home - The Social Snippet

Facebook: Facebook.com/thesocialsnippet

Instagram: @thesocialsnippet

LInkedIn: https://www.linkedin.com/in/kristinabartold/

The Build Your Digital Community Podcast

Build Your Digital Community (buzzsprout.com)

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 132 Using LinkedIn for Personal Branding Insider Tips and Tricks

Ep 127 The Blueprint for Creating an Engaged Community

Tweetable Quotes:

"Building genuine relationships is important, rather than immediately trying to make a sale."...Kristina Bartold

"Cold DMing should be done in a genuine and personalized way to increase the likelihood of a positive response."...Kristina Bartold

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com