Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 370568880 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
New Brand And Audience Signals Announced For Google Search And Performance Max:
https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max
Working From Japan - Optix Solutions Overseas Hybrid Working:
https://www.optixsolutions.co.uk/blog/working-from-japan
Barnaby St Anton Joins Optix Solutions:
https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions
New brand settings in Search and Performance Max campaigns
https://support.google.com/google-ads/answer/13729701
YouTube tests disabling videos for people using ad blockers
https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection
Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time
https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html
Instagram owner set to launch Twitter rival this week - BBC News
https://www.bbc.com/news/business-66094072.amp
Fenty Beauty launches product creation experience on Roblox
https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/
Ladbrokes ad latest to be banned for appealing to under-18s
https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/
94 episodes
Share
Manage episode 370568880 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
New Brand And Audience Signals Announced For Google Search And Performance Max:
https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max
Working From Japan - Optix Solutions Overseas Hybrid Working:
https://www.optixsolutions.co.uk/blog/working-from-japan
Barnaby St Anton Joins Optix Solutions:
https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions
New brand settings in Search and Performance Max campaigns
https://support.google.com/google-ads/answer/13729701
YouTube tests disabling videos for people using ad blockers
https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection
Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time
https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html
Instagram owner set to launch Twitter rival this week - BBC News
https://www.bbc.com/news/business-66094072.amp
Fenty Beauty launches product creation experience on Roblox
https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/
Ladbrokes ad latest to be banned for appealing to under-18s
https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/
94 episodes
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Similar to More Than Digital Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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