It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 277: PPAI 100, The Industry Leaders with Dale Denham
Manage episode 370671328 series 167900
Content provided by skucast - the official podcast of commonsku. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by skucast - the official podcast of commonsku or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dale Denham joined PPAI as president and CEO in 2021, leading the rebound of the industry’s largest trade association following its 50% loss of revenue and staff due to COVID restrictions. Dale has guided the organization, now growing once again, through an explosion of industry initiatives, driving digital transformation and corporate social responsibility while also raising awareness of the power of promotional items.
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Manage episode 370671328 series 167900
Content provided by skucast - the official podcast of commonsku. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by skucast - the official podcast of commonsku or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dale Denham joined PPAI as president and CEO in 2021, leading the rebound of the industry’s largest trade association following its 50% loss of revenue and staff due to COVID restrictions. Dale has guided the organization, now growing once again, through an explosion of industry initiatives, driving digital transformation and corporate social responsibility while also raising awareness of the power of promotional items.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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