258. Honesty, Humanity, and Storytelling in B2B Marketing w/ Anthony Butler

The Customer Experience Podcast

Your mom told you honesty is the best policy, and guess what — she was right.


A long-term strategy of honesty is not only good business and good marketing… It's good for the soul. Today we talk with Anthony Butler, CEO, Chief Storyteller & Author of Primal
Storytelling at Can-Do Ideas, who shares his passion for connecting with his audience through the concept of primal storytelling, where social psychology, human emotion and storytelling come together. In all reality, technology and communication channels are evolving rapidly, but humans remain the same with our vestiges of emotions, urges and instincts that drive our behavior.


Join us as we discuss:

• What you need to know about evolutionary psychology and marketing
• How to meaningfully build relationships with your target audience
• Why it’s powerful to earn trust by connecting on an emotional level
• Why influence is NOT deceit or manipulation
• Why it’s important to acknowledge the humanity in your marketing efforts

More information about Anthony Butler and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/anthony-butler-964b404/
• Company Website: https://www.primalstorytelling.com/
• Other Relevant Links: Darren Hardy; Fuji Sports