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Getting Your Head (and Expectations) Right
Manage episode 371522670 series 2104260
đ€„ There are some WILD mis-truths, half-truths and flat out porky-pies đœ in the online business world.
I get it, people use it to sell stuff... but in many ways it's harmful, itâs creating a culture of wildly misaligned expectations of the work involved in creating something great and it's causing people to feel like they are âfailingâ just because they arenât having CRAZY unrealistic results in two second.
The truth is?
Misaligned expectations killed more dreams than failure ever did.
In today's podcast episode, we're talking through the difference between first and second order consequences, and why we need to be more honest about BOTH in our marketing.
Here's the cliff notes:
Every action (or inaction) you take has BOTH first and second order consequences â and although it might not feel like it at the time â BOTH are a gift.
First Order Consequence â The immediate, usually short-term, consequence of an action you take.
Second Order Consequence â The longer term, longer lasting, consequence of an action you take that usually comes AFTER the first order consequence.
The problem with anything worthwhile (and the reason people âgive upâ at the first sign of hard work?); is that the first-order consequence is commonly considered undesirable, while the second-order consequence is infinitely worthwhile.
Hereâs the truth:
The leveraged online business you desire and deserve is SO possible for you, and so worthwhile â if youâre ambitious, committed and (really) want it.
Just like in the OFFLINE world, when you are building something worthwhile â it takes time, energy and effort.
The industry sugarcoats this, and tries to tell you that if youâre working hard?
Youâre doing it wrong. BS.
Big dreams require hard, upfront work and thatâs the truth.
Too many people stalling before they get to the GOOD STUFF is the reason that weâll never sugarcoat that.
The end (PS -- you should listen to the poddy episode, too).
Want more?
đ« Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
đ§ Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.
đ Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.
đJoin Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ...
261 episodes
Manage episode 371522670 series 2104260
đ€„ There are some WILD mis-truths, half-truths and flat out porky-pies đœ in the online business world.
I get it, people use it to sell stuff... but in many ways it's harmful, itâs creating a culture of wildly misaligned expectations of the work involved in creating something great and it's causing people to feel like they are âfailingâ just because they arenât having CRAZY unrealistic results in two second.
The truth is?
Misaligned expectations killed more dreams than failure ever did.
In today's podcast episode, we're talking through the difference between first and second order consequences, and why we need to be more honest about BOTH in our marketing.
Here's the cliff notes:
Every action (or inaction) you take has BOTH first and second order consequences â and although it might not feel like it at the time â BOTH are a gift.
First Order Consequence â The immediate, usually short-term, consequence of an action you take.
Second Order Consequence â The longer term, longer lasting, consequence of an action you take that usually comes AFTER the first order consequence.
The problem with anything worthwhile (and the reason people âgive upâ at the first sign of hard work?); is that the first-order consequence is commonly considered undesirable, while the second-order consequence is infinitely worthwhile.
Hereâs the truth:
The leveraged online business you desire and deserve is SO possible for you, and so worthwhile â if youâre ambitious, committed and (really) want it.
Just like in the OFFLINE world, when you are building something worthwhile â it takes time, energy and effort.
The industry sugarcoats this, and tries to tell you that if youâre working hard?
Youâre doing it wrong. BS.
Big dreams require hard, upfront work and thatâs the truth.
Too many people stalling before they get to the GOOD STUFF is the reason that weâll never sugarcoat that.
The end (PS -- you should listen to the poddy episode, too).
Want more?
đ« Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
đ§ Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.
đ Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.
đJoin Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ...
261 episodes
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