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Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth
Manage episode 371582746 series 3340848
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What’s this episode about?
Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.
In this episode we cover:
Here's what you can expect from this episode:
💡 Discover why storytelling is essential for building connection and engaging your audience.
💡 Uncover the power of your own story and how to incorporate it into your messaging.
💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars.
💡 Find out how to make your offers and services more desirable through storytelling.
Plus, we talk about:
🦁 Ads vs organic - do you need both?
🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).
🦁 Where to start if you want to use the power of stories in your business
Introducing Colette McBeth
Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.
She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.
Guest Key Links:
Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge
Instagram: www.instagram.com/colettemcbethstorytelling
Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
Email me here: hello@sophiegriffiths.co
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