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Measuring Marketing Performance with Gabe Hughes
MP3•Episode home
Manage episode 371696249 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working? I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank goodness for experts like Gabe Hughes. According to Gabe, we should all be able to assign value to our marketing. To do this, there’s a marketing measurement trifecta that includes digital attribution, econometrics, and incrementality or A/B testing. By using these models, marketers can get to grips with the marketing that works at a brand level and also sales performance, including which channels and campaigns are adding value. Gabe is a true expert on marketing measurement. In the show, we cover everything from data being the new oil to the value of different types of attribution models and the pros and cons of GA4. I promise you there is value in this show if you are new to marketing measurement or just want to enhance your understanding of the options available for measuring marketing performance.
…
continue reading
78 episodes
MP3•Episode home
Manage episode 371696249 series 1061827
Content provided by Through the Line with Andy Bargery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Through the Line with Andy Bargery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working? I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank goodness for experts like Gabe Hughes. According to Gabe, we should all be able to assign value to our marketing. To do this, there’s a marketing measurement trifecta that includes digital attribution, econometrics, and incrementality or A/B testing. By using these models, marketers can get to grips with the marketing that works at a brand level and also sales performance, including which channels and campaigns are adding value. Gabe is a true expert on marketing measurement. In the show, we cover everything from data being the new oil to the value of different types of attribution models and the pros and cons of GA4. I promise you there is value in this show if you are new to marketing measurement or just want to enhance your understanding of the options available for measuring marketing performance.
…
continue reading
78 episodes
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