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Herb, Ep 1: The Panic
Manage episode 371955439 series 3002471
In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 episodes
Manage episode 371955439 series 3002471
In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 episodes
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