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5 Best Practices to Nail ABM

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Manage episode 372060446 series 3411003
Content provided by Patrycja Nauntofte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrycja Nauntofte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Account-based marketing is a powerful strategy, but how do you do it effectively?

1) Targeting

2) Demand Generation

3) Repeatable Plays With Sales

4) Clear Conversion Points

5) Gap Analysis with a Vision for the Future

Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

πŸ‘₯ Follow us on LinkedIn: Dreamdata

πŸ’¬ Join Our Community on Slack: Dreamdata Community

πŸŽ™οΈ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

πŸ”— Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 372060446 series 3411003
Content provided by Patrycja Nauntofte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrycja Nauntofte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Account-based marketing is a powerful strategy, but how do you do it effectively?

1) Targeting

2) Demand Generation

3) Repeatable Plays With Sales

4) Clear Conversion Points

5) Gap Analysis with a Vision for the Future

Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

πŸ‘₯ Follow us on LinkedIn: Dreamdata

πŸ’¬ Join Our Community on Slack: Dreamdata Community

πŸŽ™οΈ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

πŸ”— Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

  continue reading

109 episodes

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