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Helen Neal on Nailing Sustainability Communications
Manage episode 372157997 series 3399342
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How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change.
In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability communications agency. Helen is also the founder of Leaders Live, an events business that helps deliver global events on sustainability and decarbonisation.
In this episode, we talk about:
- What great speakers have in common (6:05)
- The challenges of coming back into the corporate workplace after having children (11:54)
- Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)
- The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)
- How senior leadership teams should be communicating on sustainability (36:14)
- What good communications look like (41:24)
Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.
Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!
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