152- Public Relations: Learning the Basics of PR 1/3

Nata PR School (EN)

Learning the basics of public relations will give you an edge over your competitors, and it's much simpler than you think.

That's what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week.

I used to believe this profession was reserved for those who had studied it for several years. But, between you and me, PR is a bit like accounting.

When you start your own business, you may not have the budget to afford the services of an accountant, so you create your own invoices and handle your taxes yourself.

So PR is similar. You can incorporate beneficial PR actions that will bring you visibility and credibility, and one day, as your business grows, you can engage the services of an accountant and a PR agency.

Your understanding and respect for these two professions will be a significant advantage. There's nothing like doing specific tasks yourself before entrusting them to a third party.

For my part, I am primarily a marketing specialist. When I held marketing leadership positions for companies, I only sometimes had the budget to hire staff or engage the services of a PR agency.

So instead of completely setting PR aside, I wondered what actions I could take in a minimal amount of time that would generate maximum results.

In less than 2 hours per week, I fit PR actions into my already busy schedule.

Applying the basics of PR allowed me to generate television, radio, and newspaper interviews and mentions in magazines and on websites.

I realized that PR is very similar to business development, you know, those famous "cold calls" or contacts via LinkedIn, or maybe you still make them by phone, depending on your industry.

Learning the basics of PR means integrating simple and repetitive gestures in less than 2 hours per week:

• Find the right contacts (journalists or influencers) in your industry. Start with 3 to 5 contacts.

• Identify why they would talk about you.

These are two straightforward steps that are part of the foundation of PR.

Already, many of our students are benefiting from their PR learning experience with us:

"The NATA PR School experience is truly unique! It's like entering the secret world of PR gods and acquiring the tools and tricks of the trade without having to study for years!" - Janylène Turcotte, ACC, C. Hyp - CEO and founder of HypnoCoach.ca

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

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