153- Public Relations: Learning the Basics of PR 2/3

Nata PR School (EN)

You may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial.

Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two hours a week.

Some individuals, including many business leaders, may consider PR outdated, but I want to emphasize that a television interview remains highly valuable.

Whether on a local or national scale, such an appearance grants you considerable credibility within your community and can help kickstart creating your subscriber list. Local radio and podcasts can also offer significant visibility.

Let me share the testimonial of one of our students, Antoine Bolduc, after just one television interview:

"After a single interview on local TELEVISION, I became an expert in the eyes of my followers and gained 400 new followers overnight." Antoine Bolduc, co-founder of Atypic Equipment

Television isn't the only option, primarily if your product targets a younger audience, as TikTok could be essential in your strategy.

However, why not use mainstream media while remaining active on social media and creating content on TikTok?

Indeed, it's entirely possible to adopt this dual approach.

Traditional media outlets have online platforms like websites and social media accounts like Facebook, Instagram, and even TikTok. It's up to you to make the most of these opportunities!

Little secrets:

1- Journalists love to interact directly with you. Although they are used to dealing with PR professionals, they appreciate obtaining information directly from the source, which is an advantage for you!

2- No one knows your product or service better than you do. While an excellent PR professional can enhance your image, you can undoubtedly provide information quickly that even an expert needs to have at hand.

If you're starting a business, your story will interest the media. For instance, if you're launching a new type of vegan clothing that allows nature lovers to enjoy guilt-free outdoor walks, it's a story that will appeal to many!

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

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