Fördjupar dagens stora händelser i Sverige och världen. Lyssna på alla avsnitt i Sveriges Radio Play. Ansvarig utgivare: Klas Wolf-Watz
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Optimising ads with AI
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Manage episode 373220641 series 1993932
Content provided by AI-Podden with Ather Gattami and Ather Gattami. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AI-Podden with Ather Gattami and Ather Gattami or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, AI-Podden talks with Anders Gustafsson, Chief Strategy Officer, Brightbid. Anders tells us how Brightbid uses AI to help companies better reach their customers through Google Ads. He explains how Google and Bing ads work and how a more data driven approach to bidding per ad and user could increase the conversion rate, that is increase the number of users clicking on a company’s ad per amount of money spent. Read more: https://ai-podden.se/
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145 episodes
MP3•Episode home
Manage episode 373220641 series 1993932
Content provided by AI-Podden with Ather Gattami and Ather Gattami. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AI-Podden with Ather Gattami and Ather Gattami or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, AI-Podden talks with Anders Gustafsson, Chief Strategy Officer, Brightbid. Anders tells us how Brightbid uses AI to help companies better reach their customers through Google Ads. He explains how Google and Bing ads work and how a more data driven approach to bidding per ad and user could increase the conversion rate, that is increase the number of users clicking on a company’s ad per amount of money spent. Read more: https://ai-podden.se/
…
continue reading
145 episodes
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