Diagnosing An Underperforming Kickstarter Campaign

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP. Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflicting Crowdfunding Campaigns & Releases 00:18:41 – Why Warhammer 40K Was Created 00:20:17 – Don’t Compete With Well Established Brands 00:23:24 – What Marco Would Do Differently 00:27:35 – Backer Perception of Premium Add-Ons 00:35:59 – Running A Tabletop Company Takes Time 00:41:41 – Last Advice Shownotes: First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508