3. Opportunities in the Channel with Jay McBain (Canalys)

B2B Tech Marketing Talks

The theme of this third episode is Opportunities in the Channel.
Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys.
Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business models of the past - delivering smart, timely, and actionable market insights to IT, channel and service provider professionals.
Prior to Canalys, Jay was the Principal Analyst of Channels, Partnerships and Ecosystems at Forrester, has held leadership positions in channel SaaS companies, and got his start at IBM and Lenovo.
In this conversation, Jay brings extensive insights to topics including the recent announcements made at Microsoft Inspired, how AI will be embedded in future partner services, how routes to market are diversifying rapidly and many other important topics relevant to channel and partner leaders.
Enjoy the conversation!
Connect with Jay McBain on LinkedIn: https://www.linkedin.com/in/jaymcbain/
Discover Canalys: https://canalys.com/
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B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

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