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The Criticality of Content in the Digital Economy and Why Marketing Leaders Should Be Investing in More Content in 2023 with Warren Daniels of Bynder
Manage episode 374578191 series 2856875
Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally.
1:54 Conversation with Warren
3:50 Career path
7:30 Investing in content
11:00 Playing the long game
13:40 Content operations
17:36 Relevancy and consistency
20:00 AI
23:10 Current challenges, ROI
25:48 Advice to marketer
27:53 Outro
Get access to the largest collection of B2B marketing and sales resources: Join The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Warren: | LinkedIn | Bynder
277 episodes
Manage episode 374578191 series 2856875
Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally.
1:54 Conversation with Warren
3:50 Career path
7:30 Investing in content
11:00 Playing the long game
13:40 Content operations
17:36 Relevancy and consistency
20:00 AI
23:10 Current challenges, ROI
25:48 Advice to marketer
27:53 Outro
Get access to the largest collection of B2B marketing and sales resources: Join The Juice
Sign up for Modern Day Marketer (the newsletter)
Follow Warren: | LinkedIn | Bynder
277 episodes
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