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FTC Episode 262: How this Farmer is Selling Beef Directly to WalMart
Manage episode 375138573 series 2441904
Trey Wasserburger is a first generation rancher and he finds himself leading a cattle operation growing premium beef, from conception to consumer, that will go to the world’s largest retailer. We discuss how they built the business, meeting the demands of a changing consumer, and overcoming the challenges of the beef industry.
See omnystudio.com/listener for privacy information.
104 episodes
Manage episode 375138573 series 2441904
Trey Wasserburger is a first generation rancher and he finds himself leading a cattle operation growing premium beef, from conception to consumer, that will go to the world’s largest retailer. We discuss how they built the business, meeting the demands of a changing consumer, and overcoming the challenges of the beef industry.
See omnystudio.com/listener for privacy information.
104 episodes
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