Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 88: The Future of Attribution and AI
Manage episode 375574446 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the future of digital marketing and online experience?
Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to try and answer this question.
They discuss the challenges faced by smaller businesses in the ever-changing landscape of attribution models and the importance of thinking outside the box when it comes to driving brand growth.
From exploring alternative methods of customer acquisition to diving into the world of AI and attribution, this is everything you missed at the Google and Logical Position events!
Listen to the full episode if you want to learn:
- How GA4 will impact SMBs and larger brands
- Why it's important to constantly analyze data
- What the future of attribution and AI looks like
- What additional strategies and resources to consider for the holidays
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
114 episodes
Share
Manage episode 375574446 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the future of digital marketing and online experience?
Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to try and answer this question.
They discuss the challenges faced by smaller businesses in the ever-changing landscape of attribution models and the importance of thinking outside the box when it comes to driving brand growth.
From exploring alternative methods of customer acquisition to diving into the world of AI and attribution, this is everything you missed at the Google and Logical Position events!
Listen to the full episode if you want to learn:
- How GA4 will impact SMBs and larger brands
- Why it's important to constantly analyze data
- What the future of attribution and AI looks like
- What additional strategies and resources to consider for the holidays
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
114 episodes
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Similar to Drive and Convert
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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