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Winning with kids apps: competition, mistakes, and ways to win

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Manage episode 375696643 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kids apps can be tough. But there's also a ton of opportunity.

Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners.

Knowing these and following them unlocks a world of opportunity, however.

We recently hosted some experts, including:

- Celeste Rollason, Senior Child Privacy Expert @ Privo

- Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS

- Mike Gadd, EMEA Customer Success Director @ Singular

... to find out:

- what is a kids app?

- what do GDPR and COPPA say?

- what other legislation is out there?

- how do different geos deal with kids apps?

- marketing to both kids and parents

- level of competition in kids apps

- compliance as an enabler

- what the rules are

- tools and tech to make kids apps marketing work safely

- monetization for kids apps

- subscriptions for kids apps

- in-app purchases for kids apps

- building trust with parents

- and much more ...

  continue reading

126 episodes

Artwork
iconShare
 
Manage episode 375696643 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kids apps can be tough. But there's also a ton of opportunity.

Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners.

Knowing these and following them unlocks a world of opportunity, however.

We recently hosted some experts, including:

- Celeste Rollason, Senior Child Privacy Expert @ Privo

- Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS

- Mike Gadd, EMEA Customer Success Director @ Singular

... to find out:

- what is a kids app?

- what do GDPR and COPPA say?

- what other legislation is out there?

- how do different geos deal with kids apps?

- marketing to both kids and parents

- level of competition in kids apps

- compliance as an enabler

- what the rules are

- tools and tech to make kids apps marketing work safely

- monetization for kids apps

- subscriptions for kids apps

- in-app purchases for kids apps

- building trust with parents

- and much more ...

  continue reading

126 episodes

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