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Mastering LinkedIn: Profile Essentials, Content Strategies, and Maximizing Connections
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LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn.
Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and optimizing your profile on LinkedIn. Ali shares insights on getting her team to post regularly and helping them overcome their fear of appearing boastful. She emphasizes the importance of consistency and provides tips for overcoming common challenges.
Highlights from the show:
00:40 How to equip your LinkedIn leadership team
01:45 What is a LinkedIn evangelist?
04:04 Building employee advocacy
06:47 Don't just repeat the company blog; build relationships
08:59 People follow people, not companies, on LinkedIn
10:06 LinkedIn is the place people go to validate who you are
13:01 Put together a LinkedIn training course for your employees
15:41 Salespeople REALLY need to leverage LinkedIn
18:38 Make LinkedIn approachable for your employees
19:35 How can leaders start encouraging their employees to post on LinkedIn
19:35 Connections, commenting, and content
20:37 Optimize your LinkedIn profile
23:16 Optimizing your profile photo
29:22 Create a list of those your team should connect with on LinkedIn
30:54 Commenting is SO undervalued
32:48 What should you share on LinkedIn?
34:07 Follow your customers and prospects
35:32 Add value with your comments
36:36 It's not about you
37:07 Comments light up the LinkedIn algorithm
39:40 Create a 30-day LinkedIn plan
45:42 Get team members to support each other's posts
50:38 Create accountability with your team
52:57 Tracking LinkedIn analytics
54:56 Building out a home studio
56:05 Optimizing content for mobile vs. desktop
58:07 Optimizing the hook, the body, and the CTA
58:27 The most common mistake newbies make on LinkedIn
59:00 Use the inverted pyramid approach when posting
To see the full video version of this conversation, check out:
Nearbound Marketing on YouTube
If you enjoyed this conversation & want easily search through past episodes, check out:
LoganLyles.com
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