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UN 282 - IJRM. Consumers & Anthropomorphic Products.
Manage episode 376284764 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers.
In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we see more anthropomorphic products in particular markets.
Key items explored:
- Cultural Influence: How cultural traits play a significant role in shaping consumer preferences for anthropomorphic products.
- Marketing Strategies: Understanding the power collectivism and individualism is a valuable tool for marketers when making targeting decisions and deploying anthropomorphic marketing, packaging, or communications.
111 episodes
Share
Manage episode 376284764 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers.
In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we see more anthropomorphic products in particular markets.
Key items explored:
- Cultural Influence: How cultural traits play a significant role in shaping consumer preferences for anthropomorphic products.
- Marketing Strategies: Understanding the power collectivism and individualism is a valuable tool for marketers when making targeting decisions and deploying anthropomorphic marketing, packaging, or communications.
111 episodes
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Similar to Up Next with Gabriella Mirabelli
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