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[43] Shlomo Genchin: Copywriting Is Not Just Stringing Words Together.
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I've worked in marketing for years, and I rarely say this: this young man is one of the most talented marketers I've come across in a long time. Shlomo Genchin possesses similar intuitive brilliance that drew me to Seth Godin many years ago. Listen to my intimate conversation and the evolution of a talented marketer. Get to know him; you won't regret it.
Copywriters are entrepreneurs, too. On this episode of The Entrepreneur Next Door podcast, you'll meet an amazingly talented young copywriter with an equally impressive entrepreneurial journey.
Join me for a refreshing and intimate conversation with a talented young man from Israel. We speak about his entrepreneurial journey to becoming a sought-after copywriter and what he attributes to the key to his success (spoiler alert, it's not about tech).
Shlomo's career aspiration as a creative young man growing up in Israel was to become a military officer or an actor. He becomes an 'accidental copywriter' after taking a get-rich-quick sketchy course.
Contrary to what one may expect, Shlomo can express his creative talent and freedom during his military service (in a K-9 unit as a dog handler).
His journey takes him to Berlin, where he studies copywriting at the Miami Ad School (this is not a typo; it was in Germany). After creating an award-winning campaign, he gets an amazing offer to join one of the leading international ad agencies. Watch the rest of his journey and find out:
➡️ Does working for an ad agency prepare you for a successful career as a
Copywriter?
➡️ Did Shlomo accept a once-in-a-lifetime job offer?
➡️ "Creativity is about freedom." How does Shlomo put his belief into
practice?
➡️ Did Shlomo exercise this option, "If it didn't work, I could always crash on
my parents' couch."
➡️ Why is Shlomo Genchin excited about AI, and what does he think is the
biggest mistake people make while using it?
➡️ What key ingredient do you need to generate brilliant copy?
Connect with Shlomo:
LinkedIn: https://www.linkedin.com/in/shlomogenchin/
Website: http://thecreativemarketer.net/
Email: Shlomedia@gmail.com
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