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Transitioning from Building an Audience to Building Your Platform: Digital Presence Spectrum Part 2

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Manage episode 377272168 series 3483699
Content provided by Juergen Berkessel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juergen Berkessel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, we'll continue with part 2 of our series about "The Digital Presence Spectrum" — which consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform; So today , we'll focus the importance of owning your platform to prevent loss of audience and income; and ways to avoid digital sharecropping, a concept we'll explore in a minute.

  • 00:00:42 - Digital Presence Spectrum Recap ()
  • 00:02:30 - Digital Sharecropping on Platforms you don't own. ()
  • 00:06:51 - How to Avoid Digital Sharecropping ()
  • 00:08:48 - Building a Platform ()
  • 00:12:26 - Migrating Content From 3rd Party Platforms ()
  • 00:15:12 - Links and Resources ()

https://podcastingresourcesguide.com/building-your-platform

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 377272168 series 3483699
Content provided by Juergen Berkessel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juergen Berkessel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, we'll continue with part 2 of our series about "The Digital Presence Spectrum" — which consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform; So today , we'll focus the importance of owning your platform to prevent loss of audience and income; and ways to avoid digital sharecropping, a concept we'll explore in a minute.

  • 00:00:42 - Digital Presence Spectrum Recap ()
  • 00:02:30 - Digital Sharecropping on Platforms you don't own. ()
  • 00:06:51 - How to Avoid Digital Sharecropping ()
  • 00:08:48 - Building a Platform ()
  • 00:12:26 - Migrating Content From 3rd Party Platforms ()
  • 00:15:12 - Links and Resources ()

https://podcastingresourcesguide.com/building-your-platform

  continue reading

35 episodes

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