Trading Boardrooms for Bold Moves: Lynn Power on 30 Years in Advertising & Entrepreneurial Shifts

The Wild Feather

We're bringing back a gem from our archives! In this re-broadcast of Episode 6, we take a deep dive with Lynn Power—a powerhouse who dominated advertising for three decades, only to embrace the thrills of entrepreneurship. Lynn unravels her story, moving from being the brains behind iconic campaigns for world-renowned brands to creating her own label, MASAMI. Listen in as she shares her lessons on leadership, creativity, and the age-old battle of female representation in corporate corridors.

What you'll learn:

1. Advertising – Mad Men Reality & Women Leadership: Lynn reflects on the "Mad Men" era of advertising and the transformation of women in leadership roles over the years.
2. The Beauty of Diversity in Advertising: Discover how Lynn's vast experiences with brands, from L'Oreal to Pizza Hut, shaped her outlook on marketing and influenced her pivot into the beauty industry.
3. The Illusion of Top-Tier Positions: Why being at the helm isn't always as glamorous as it seems. Lynn's candid take on the challenges of running a $2 billion agency and why she chose to walk away.
4. Entrepreneurship & The Start-Up Scene: Lynn's journey post-advertising, her consultation roles with start-ups, and the thrills of helping them craft their brand stories.
5. The Digital Marketing Labyrinth: Lynn's perspective on modern marketing avenues like Facebook and Pinterest, and how multiple touchpoints influence purchasing decisions.

📌 Quote of the Episode:

"It's tough when you don't have an investor...every dollar we have is allocated. But usually, it takes someone between seven and ten touchpoints before they'll buy."

📚 About Lynn Power:

With 30 years in the world of advertising, Lynn Power is no stranger to building and transforming brands. From helming the flagship office of the iconic J. Walter Thompson NY to launching her premium clean haircare brand, MASAMI, in 2020, Lynn’s journey has been nothing short of inspiring. A believer in nurturing ideas and empowering entrepreneurial thinking, Lynn's wisdom stems from years of hands-on experience and a deep-rooted passion for creativity.

📣 Connect with Lynn:

• MASAMI (Link to MASAMI website)
• LinkedIn: Lynn Power (Link to her LinkedIn)
• Special for our listeners: Grab the best of MASAMI with our exclusive affiliate link here! Be sure to use the code: THEWILDFEATHERPODCAST at checkout for an exclusive discount!