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Dealership Check: Digital to Consumers
Manage episode 377536351 series 3492895
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Every retail business is relying more on digital solutions to better connect with consumers. But ensuring that the tech is effective is more than a notion. Episode 10 of The Culture Lane explores how auto dealers are fairing when it comes to technology aimed at improving their relationship with consumers. The featured guest is Steve Greenfield ̶ founder and CEO of the auto tech investment company, Automotive Ventures, and author of the book, The Future of Automotive Retail.
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