Deanna Shimota: Boosting Sales and Marketing with Demand Generation

Honest Marketing

The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers.

A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales.

If you want to learn how to use this strategy for your own business, you're in for a treat with this episode. I'm joined by Deanna Shimota, the CEO of GrowthMode Marketing, and we're going to dive deep into how B2B professionals are changing the way they do things.

Deanna highlights the difference between getting leads and creating real demand, emphasizing the need for trust and value in marketing. We also discuss the importance of knowing your customer and choosing the right ways to connect with them.

Don't miss out on this opportunity to gain a competitive edge in today's marketing landscape. Tune in now and equip yourself with the insights to stay ahead of the curve.

Specifically, this episode highlights the following themes:

• The difference between lead generation and demand generation
• Building brand trust and awareness
• The importance of understanding your ideal customer profile

Links from this episode:

• Know more about Deanna Shimota: https://www.linkedin.com/in/deannashimota
• Learn more about GrowthMode Marketing: https://growthmodemarketing.com
• Check out "The Demand Gen Fix" podcast for marketing insights: https://growthmodemarketing.com/podcast

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [e-mail].