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All Things Content Creation | Ep 18
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Ivy Xu and Emily Fang talk about content creation strategies across different platforms like LinkedIn, YouTube, Instagram and TikTok. We discuss Ivy's approach of consistently creating on LinkedIn where she has grown a following of 12,500. Emily shares her experience of gaining over 300 followers on Instagram from a 30 day reel challenge. We also talk about our current experiment of posting on TikTok to help distribute our podcast and newsletter content to a wider audience and what it means to create content for ourselves and for our brand
0:00 Platforms we use for content creation
2:45 Scheduling our content calendars
4:00 What’s your ideal life as a content creator?
5:00 Emily’s 30 day content sprint
8:50 Content that works
13:40 Opportunities for content creators in the travel space
20:16 You vs. your brand
27:24 Creating content that speaks to people
22 episodes
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